I’m working on a Management question and need guidance to help me study.
write a three to four (3-4) page paper in which you:
- Identify its primary target market.
- Specify three (3) methods you will use to research customer needs and wants.
- Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d)placement/distribution.
- Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
- Include at least two (2) references outside the textbook.