Topic: You are the head of marketing for a budget airline company called ConAir. You current marketing strategy is not successful, and you are losing market share to a rival company.>>
<<Write a “report” comparing two forms of marketing and make a recommendation about which from of marketing ConAir should use in the future based on three requirements:
Cost – Effectiveness – Brand Image
The report should contain the following sections:
Introduction – Literature Review – Presentation and Comparison of Options – Conclusion and Recommendation.
*Font: Arial or Calibri or Times New Roman, size 12.
*Double spaced or 1.5 spaced with standard document margins.
*Appropriate use of headings and sub-heading and numbering throughout.
*Use of Harvard referencing; supporting appendices and bibliography not included in word count.
*You must submit an electronic copy of your assessment to TurnitinUK before the Deadline stated above. Failure to submit to Turnitin will result in a mark of zero.