I’m working on a Marketing question and need guidance to help me study.
1. The topic for this paper is :
– Product: MISTER SPEX’s virtual mirror, online eyewear retailer.
– Managerial Objectives:(Primary) Increase conversion rate, that is improve probability that those who visit the site buy;(Secondary) Reduce return rate., that is decrease the percentage of products that are returned after they have been shipped to the customer.
2. The body paragraphs of this paper is completed, which include: Increase Customer Engagement Analysis, Increase Cross-Selling Analysis and Recommendations. Please write an Executive Summary based on these 3 concept.
3. You MUST read all the paragraph carefully before you start the Executive Summary and DO NOT build up new content ! !
4. DO NOT COPY FROM WEBSITE