web analysis – short answer quiz

I’m stuck on a Marketing question and need an explanation.

Only short answer needed, like 1-2 sentence each queastion.

Dashboards are provided in PDF

Reference Dashboard B: SEO for Q16-18

16) Which landing page do you believe performed the worst and why?

17) Provide two metrics supporting your previous response and explain why you choose each.

a)

b)

18) Explain one tactic discussed in class and how you would apply here to enhance the performance of the keywords.

Reference Dashboard C: Visitor Insights for Q21-25

21) Explain one insight you can pull from this dashboard.

22) Provide two metrics supporting your previous response and explain why you choose each.

a)

b)

23) Suggest one action item of how to impact user behavior in your favor, concluded from your insight.

24) What is one way you could segment the audience to gain more insight? Why?

25) What is one metric that you feel should’ve been included in the above dashboard that could’ve improved the overall findings? Why would that metric have helped build the story?

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