Walden University Using Twitt

Be sure to read Dunn’s story before you begin the Assignment for this week, to put a human face on the topic of digital communication. Even when his postings backfire, Dunn maintains his enthusiasm for using social media in his business role. As he concludes, “You have to be where people are.” From that perspective, can a business afford not to have a presence on social media today?

You have read about various social media that businesses can use to connect with their customers, employees, and other stakeholders. One fast-growing social media platform is Twitter, which Dunn references and that allows users to read, write, and share messages, or tweets, of up to 140 characters. Organizations represented on Twitter range from small to large corporations, for-profit to not-for-profit; local “mom and pop” businesses; as well as individual entrepreneurs. For this Assignment, you will research how Twitter operates and best practices for businesses in using this form of social media as a social influence tool.

To prepare:

  • Access the business section of the Twitter website provided in the Learning Resources.
  • Explore the range of information available to businesses using Twitter. Be sure to read at least two of the featured business case studies from your course text.
  • Consider who is promoting themselves on Twitter based on the profiles on the Twitter site and the range of businesses of all sizes and types you are aware of from personal use or other sources.
  • Consider the businesses, professionals (e.g., entrepreneurs, celebrities with a brand), colleagues, and friends that you follow on Twitter.
  • Submit a 400- to 700-word paper that addresses the following questions. Use the questions as subheadings in your written response. Support your answers with examples from the Twitter website, the text, and other resources. Cite all sources using appropriate APA format and style.
    • Thinking about the broad range of companies and entrepreneurs on Twitter, why do people follow businesses on Twitter? Respond from your own experiences, if applicable, or from those of others you know well and from the resources on the Twitter website.
    • Why do businesses (including entrepreneurs and celebrities with a brand) want people to follow them on Twitter? Respond from your own experiences, if applicable, or from those of others you know well and from the Learning Resources.
    • Chapter 12 presents nine common influence tactics (Kinicki, 2021, p. 253). Based on the information you read in the Twitter business case studies, how can businesses effectively use Twitter to apply these tactics for social influence?
    • Identify the potential disadvantages of using Twitter and what could be done to address the limitations of this social media.

Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount

Posted in Uncategorized