Using EO*MO data, perform the following analyses: 1. Conduct an exploratory factor analysis on

Using EO*MO data, perform the following analyses:

1. Conduct an exploratory factor analysis on data

2. Using factor scores from your factor analysis, perform a linear regression that tests the direct effects of MO and EO on NPD performance while controlling for turbulence, speed, newness.

3. Using the model from the previous question, test the moderation effect of MO and EO and interpret results.

Please upload a SINGLE PDF file with your answers. Make sure of the following:

– each answer starts with a new page.

– you provide a necessary output of your final model only

– provide interactions plot where applicable using Jeremy Dawson’s website (make sure to select the correct type)

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