UOP Matching Demographics of

Respond to the following in a minimum of 175 words:

  • Select a consumer-products company belonging to the Fortune 500.
  • Search the Claritas Zip Code Lookup site for a zip code of an area you are familiar with.
  • Describe how the company’s key product and brand elements fit the needs of the market described.
  • Evaluate the company’s ability to address this market.

Jennifer Schoonveld

Respond to the following in a minimum of 125 words:


The fortune 500 company I chose from my state is Cummins. They are ranked number 4 in the state of Indiana on the fortune 500 list.

Founded in 1919 in Columbus Indiana

Has 62,600 employees, with revenue of 20.4 billion dollars.

Cummins is an American Fortune 500 corporation that designs, manufactures, and distributes engines, filtration, and power generation products. The company has great employee retention with staff members usually staying for 4.9 years. The average employee at Cummins makes $72,269 per year, which is competitive for its industry and location.

They offer an array of different products from engines, to generators, and the generation of new power alternatives. They are the nations leading power generation product company and service over 9000 locations world wide. They have been stepping up and leading the industry in new forms of alternative energy including biodiesel, wind turbines, and some more new innovated ideas that have not been released to market yet. They have been experimenting with the use of filtering devices and fluids to make more of an impact on environmental safety strategies as well.


Shanta Cowins

Respond to the following in a minimum of 125 words:

The company I chose was Samsung with the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranked as a top 10 global brand.

The zip code I used is 46321 (Munster, Indiana) Upscale Younger Family Mix

Middleburg Managers tend to be upper middle-class with solid white-collar jobs and graduate-level educations. Established in their suburban and second city lifestyles, they enjoy attending sporting events with their families when they aren’t traveling frequently for business. They are more thrifty with their spending, despite an upscale income, investing in a college savings plan and their future retirement.

Social Group : 08 – C1 Second City Society

Lifestage Group : 09 – M2 Conservative Classics

2021 Statistics

US Households: 3,074,029

Median Household Income: $112,265

Demographics Traits

  • Urbanicity : Metro Mix
  • Income : Upscale
  • Income Producing Assets : Elite
  • Household Technology : 3 Average
  • Age Ranges : Age 25-44
  • Presence of Kids : Family Mix
  • Homeownership : Mostly Owners
  • Employment Levels : Management and Professional
  • Education Levels : Graduate Plus

Lifestyle & Media Traits

  • Owns a Mercedes
  • Eats at Mellow Mushroom
  • Shops at Nordstrom
  • Attends professional hockey matches
  • Visits Canada
  • Visits NHL and team sites
  • Listens to Rock


Samsung Electronics fitts into this segment because Samsung constantly reinvents the future. They set out explore the unknown to discover technologies to help people all over the world lead happier, healthier lives. Samsung is consistently reinnovating their products which is always a plus for this target market of individuals always looking for the latest and best technology. (Samsung.com)

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