Unit 7 Discussion

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Topic: Marketing Through the Hotel Web Page

You are the director of sales for either (1) a major chain lodging property in St. Louis, MO, or (2) a major cruise line. The GM has asked that your team provide a creative idea to promote a special product or service. Based on what you have read about marketing lodging:

Choose one of the following group types and create a total of 2–3 paragraphs (minimum 200 words) that can be put on the hotel’s or cruise line’s web page to advertise the property to that specific group. Remember to highlight the needs and wants and the ideal amenities for the group you choose.

  1. Mother’s Day brunch
  2. Wedding package
  3. Corporate meeting package
  4. Government meeting package
  5. Weekend getaway

Then, offer a constructive and positive critique of another classmate’s hotel or cruise line’s webpage content as a potential guest. Remember netiquette and critique the content, not the person.

  • Would the website content convince you to make a reservation if you were part of the targeted market (i.e., group type) it was directed to? If so, why?

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