You are the marketing manager of a cosmetic products company. Harris, your supervisor, is suggesting an advertisement campaign promoting a value-for-money aroma shampoo. However, his real intention is to push a premium brand of aroma shampoo, which is more expensive. He wants you to come up with a marketing strategy that will attract the customers to the value-for-money product, which will be short on supply. The premium product will be available and the customers will be encouraged to buy that product.
This is an example of â€œbait and switch.â€ Create an e-mail response to your supervisor presenting your ideas on this marketing strategy.
use the Internet to conduct research on examples of â€œbait and switch.â€ Identify the ethical implications of such practices on an organization. Identify the legal regulations that can be used to take action against the offenders.
It should include:
- A summary of the examples of â€œbait and switchâ€
- Ethical implications of the marketing strategies that use â€œbait and switchâ€
- Legal regulations related to â€œbait and switchâ€
- Your opinion on using â€œbait and switchâ€
All written assignments and responses should follow APA rules for attributing sources.
By Monday, July 29, 2013, submit the e-mail to the M5: Assignment 2 Dropbox
|Presented an appropriate examples of â€œbait and switchâ€||
|Correctly identified the ethical implications related to â€œbait and switchâ€||
|Identified relevant legal regulations related to â€œbait and switchâ€||
|Provided original opinions on using â€œbait and switchâ€||
|Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.||