Topic: “Understanding the purchase decisions of Saudi consumers for luxury fashion brands”
write literature review about consumer research for my proposal.
the following is the comment from my supervisor:
I am attaching a word document with some links to articles in the area of luxury brand consumption. If you are still interested in Queen’s and in my supervising you, would you have a read through this material and send me a literature review in relation to luxury brands (where research is currently going etc… and gaps that you might see your research filling). The context of your study is something to highlight (China is predominantly the context studied as you will see from these links).
If you could write a short piece (2 pages) in terms of more current literature stemming from a consumer research perspective in 2 weeks that would be good. Let me know if you are still interested.