UCA The Positioning and Strat

Making use of relevant academic concepts, discuss how elements of the marketing mix are being used as tactics to achieve the positioning of one of the following three brands within their competitive marketplace (choose only one). You are not being asked to recommend or propose new tactics.

  • Starbucks Coffee UK 
  • Apple iPhone 
  • ASOS clothes for women 


Core Textbook: – Kotler & Keller (2016): A Framework for Marketing Management 6th Edition

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