The aim of this study is to examine the relationship between the practices of soft quality..

  1. The aim of this study is to examine the relationship between the practices of soft quality
    management and hard quality management, and to investigate the direct and indirect effects of
    soft and hard quality management on firm performance. The paper proposes several
    hypotheses relating to the relationship between soft quality management factors, hard quality
    management and performance. To test these hypotheses, the paper uses a sample of 255
    electrical and electronics firms from Malaysia as the data source, and structural equation
    modeling (SEM) as the statistical tool. The findings show that soft quality management
    factors have a positive influence on hard quality management; hard quality management has a
    direct effect on performance and soft quality management factors have direct and indirect
    effects on performance. Consequently, hard quality management acts as a mediating variable
    between soft quality management factors and performance.

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