Target Market Research

I’m studying for my Health & Medical class and don’t understand how to answer this. Can you help me study?

PLEASE USE APA FORMAT

Target market has a variety of different definitions. For example, a definition may be a specific group of customers or individuals that an organization or company aims its marketing efforts toward.

It is thought the closer a program is geared towards the four P’s (product, price, place, and promotion) of the particular market’s characteristics, behaviors, and attitudes the greater likelihood a positive response.

In a one-to-two-page paper respond to the following.

  • In terms of target market research in health and wellness, why do you believe this is an effective tool to utilize?
  • Explain if target market research ever wrong and why?
  • When should it not be utilized?

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