Strayer University Cafe Boome

  1. described in the Week 1 discussion.
    • Your selected company may be a startup company of your choosing, or it may be based on the snack food company scenario provided to you.
  2. Include four items in each category.
  3. As you complete each quadrant of the SWOT Matrix, consider these questions:
    • Strengths.
      • What are your selected company’s likely strengths?
      • Is your product or service in a growing industry and does it lack an entrenched competitor?
      • Are you in a niche market with great potential?
      • What strengths do you and other team members bring to the company?
    • Weaknesses.
      • What are your chosen company’s likely weaknesses?
      • How entrenched is the competition in your industry segment?
      • Is your management team inexperienced?
      • How challenging will it be to produce the product or offer the service and maintain quality?
    • Opportunities.
      • What are your company’s opportunities?
      • Does your segment have more demand than supply?
      • Have larger corporations stopped serving smaller or niche markets that you could enter?
      • Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
    • Threats.
      • What are your company’s threats?
      • Does a clear market leader exist that will be hard and expensive to displace?
      • Are downward-pricing pressures in the segment making profit maInclude your company name and a brief description of what business you are in, as well as the product(s) and service(s) you offer for sale. 

Company Name and its SignificanceCafé Boomers Company is the name of the company. To win the customers’ attention and loyalty, the company name should be impressive. Using the name stated will make it easier for the customers to grasp its name, products, and services. The word boomers will have a positive effect on the customers because they will have the urge and push to be part of the booming café. Company names normally attract customers thus the need to use a name that they can master. Additionally, individuality is a crucial component in marketing, and the name bloomers will give the impression to the customers that they are part of the booming coffee shop. It is also a good name for positive initial expression.Product DescriptionCafé Boomer is a coffee-selling company that offers a variety of beverages, pasta, and pastries, making it a haven for all coffee lovers. It is a coffee center where customers of all works of life can congregate, read, and even get entertainment. Other services such as music and video shows will give customers necessary entertainment while enjoying their coffee. Free Wi-Fi will also help the internet and social media lovers to enjoy their coffee while browsing their favorite sites.I will be the major shareholder of this company with other partners being my two friends. Since the startup cost will be relatively high, I will finance three-quarters of the company cost while my two friends share the remaining quarter in the proportions of their choice. Since there are existing companies that operate within this industry, the entrance phase will be challenging. The competitiveness of the market due to product and service saturation means that we will have to take a different approach. To improve our success, we will have to partner with companies that already exist in the town so that we can share customers and referrals whenever possible. The company will also offer unique coffee products like Café Espresso Con Pan, Café Miel, and Café Latte. The mentioned beverages are rare in the selected town, and this will be an opportunity to venture into this virgin market. We will also prioritize pastries such as Strawberry Cheese, Banana Pudding, Lemon Crumb Muffins, Blueberry Muffins, and Blueberry Muffins. The ultimate goal is to provide, quality, affordable and unique products and services that meet customers’ expectations.

MISSION”Café Boomer will boom daily for the sake of serving our customers unique coffee, pastries, and pasta. We cherish our customers and as such, our products will always be affordable, quality, and unique. With a serene and conducive environment, our customers will get to enjoy themselves and relax in our stress-free environment. We will keep growing together and walking the miles of your desires”.

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Strayer University Café Boome

In this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and risks. You’ve already begun this assignment in your discussions.

In the Week 1 discussion, you chose a company (whether your own or the snack food company scenario) and created a description and mission statement for it. In this assignment, you will need to revise your selected company’s description and mission statement based on the feedback you received in the discussion thread. You will also include a brief narrative that provides the rationale for including each component of the mission statement.

Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness, opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix based on the feedback you received in the discussion thread. You will also summarize the key learnings from your SWOT matrix.

Reminders and Notes

Before beginning this assignment, you may find it helpful to review textbook Chapter 3, “Making Your Plan Compelling.” This chapter provides useful information about how to organize the information in your business plan.

Your chosen company will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.

  • Be sure to follow the guidelines, whether you are using the snack food company or the company of your choice.
  • Snack Food Company Guidelines [PDF].REQUIREMENTS
    The specific requirements for this assignment are to write a 3–5 page paper in which you:
  • Describe the product or service on which the company is focusing, including the company’s name and its significance.

Revise the company’s mission statement based on feedback received in the Week 1 discussion thread, including the rationale for each component of the mission statement.

  • Place the mission statement within quotation marks.

Use the Mission Statement Worksheet on pages 72–73 of your textbook as a guide.

Describe the trends in your specific industry, focusing on your particular type of product or service.

Research and outline industry trends. Be sure to consider the size and growth rate for the overall industry and for the specific product or service on which you are focusing.

Search the Strayer Library, industry associations, and reliable websites for recent data.

  1. Select the strategic position from the course textbook (pages 146–147) that you believe is the best one for your chosen company and explain how you will implement it to distinguish your product or service from the competition.
  2. Consult Chapter 9, “Strategic Position & Risk Assessment” of your textbook for help in crafting this portion of your business plan.

my company name

Product Description

Café Boomer is a coffee-selling company that offers a variety of beverages, pasta, and pastries, making it a haven for all coffee lovers. It is a coffee center where customers of all works of life can congregate, read, and even get entertainment. Other services such as music and video shows will give customers necessary entertainment while enjoying their coffee. Free Wi-Fi will also help the internet and social media lovers to enjoy their coffee while browsing their favorite sites.

I will be the major shareholder of this company with other partners being my two friends. Since the startup cost will be relatively high, I will finance three-quarters of the company cost while my two friends share the remaining quarter in the proportions of their choice. Since there are existing companies that operate within this industry, the entrance phase will be challenging. The competitiveness of the market due to product and service saturation means that we will have to take a different approach. To improve our success, we will have to partner with companies that already exist in the town so that we can share customers and referrals whenever possible. The company will also offer unique coffee products like Café Espresso Con Pan, Café Miel, and Café Latte. The mentioned beverages are rare in the selected town, and this will be an opportunity to venture into this virgin market. We will also prioritize pastries such as Strawberry Cheese, Banana Pudding, Lemon Crumb Muffins, Blueberry Muffins, and Blueberry Muffins. The ultimate goal is to provide, quality, affordable and unique products and services that meet customers’ expectations.

MISSION

“Café Boomer will boom daily for the sake of serving our customers unique coffee, pastries, and pasta. We cherish our customers and as such, our products will always be affordable, quality, and unique. With a serene and conducive environment, our customers will get to enjoy themselves and relax in our stress-free environment. We will keep growing together and walking the miles of your desires”.

VISION

To offer our customers fresh and unique coffee alongside memorable services that will create a delightful family experience across the community. 

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Strayer University Cafe Boome

The financial plan must be based on decisions and facts. Investors want to know whether your business plan is realistic.

For This Week’s Discussion, Please Respond to the Following

Provide a written overview of the plan assumptions and key financials based on the information contained in your business plan and your Business Plan Financials Excel Template.

Use headings (bold) to address each required topic. 

Be sure to include:

Key Financial

Specific Worksheet in the Business Plan Financials Excel Template where the information can be found

Projected Sales

Sales Projections  worksheet

Personnel Overview

Setup and Staff Budgeting worksheets

Financing to Date and Funds you plan to raise from investors

Capital Investments worksheet

Use of Funds

Capital Expenditures worksheet

Break-Even Analysis

Break-Even worksheet

Projected Profits

Income Statement worksheet

Important: do not copy tables from the Excel document in your discussion response.  This is an overview of the key financials.

You will use the information from this discussion post in the Week 10 assignment, Business Plan—Final.

A bullet point under Part 1 asks you to incorporate financial information that will help to convince the investors.

Café Boomers Company Business Operations

The Business operates in owned business premises. The premises are a family building which is located at the heart of the in Washington Dc. The location is suitable for the Business since the large population has the advantage, which will provide the needed market for the organization’s products and services. Café Boomers operates five days a week, starting from Monday to Friday, with 8 hours of operation in a day. For a start, the building will serve both as a processing spot and an office where orders will be made, and all logistic works will be arranged and directed.

The Business operates at a significant scale level, which means it has a large volume of employees with a substantial workload. The workload involves Processing (canning, drying, freezing, and preparing juices, jams, and jellies) to increase the shelf life of fruits and vegetables. Processing steps include preparing the raw material (cleaning, trimming, and peeling followed by cooking, canning, or freezing. Plant operation is often seasonal.

The estimated cost of utilities (water/sewer, gas, electricity, and trash removal):

The cost of water/sewer for the first month is 30 dollars, electricity will cost 50 dollars per month, and trash removal will need 20 dollars.

Production Process

The first part of the production process is receiving the raw materials, which will come from suppliers. The Suppliers serve the Company by making available the needed materials for the Processing of the products of the Company. The supplies are brought every Monday and paid for via the Company’s bank every Friday. They include fruits, greens, and herbs, which are essential in coming up with the Company’s products. These products are in the form of fruit drinks, among other forms of fruit ingredient solutions.

There is a variety of equipment for the Business, which are listed below.

  1. Knives & boards costing 200 dollars
  2. Hand-held peelers costing 150 dollars
  3. Automatic peelers (Apple Peeler and Rotator Express) costing 200 dollars
  4. Kitchen mandolin costing 150 dollars
  5. Choppers (Food processor/Swizz Prozz) amounting to 150 dollars
  6. Onion chopper/dicer costing 200 dollars
  7. Fry cutter costing 150 dollars
  8. Grater (Drum Grater) costing 230 dollars
  9. Salad spinner costing 160 dollars
  10. Garlic press (Garlic Genius) costing 260 dollars

Capacity produced and quality control techniques

The capacity to produce depends on the orders made by the clients in which each day there is the Processing of 2 tons of Fruit ingredient products. On some successful days, the capacity increases to 10 tones which are distributed to the customers daily. Our approach to quality control involves thorough checks by the quality department, which consists of 4 personals who are highly trained in the matters of quality assurance to our customers. They both hold degrees in their respective fields and have not less than five years of experience in their respective fields.

Where Our Supplies Come From

Since Washington DC is known to be among the states which are well-known for agricultural produce, the supplies needed for the operation of the Business must just be coming from the local farmers around. The local farmers provide the Company with agricultural stores, which play an essential role in producing and processing the Company’s products. In general, the turnaround time needed to make at least say 1 kilogram of our product is 10 minutes, including the packaging process.

Research and Development

There are groups of personals working in the quality control department engaged in research on better ways to improve the quality of our products. There is a lab set for this kind of work where the assigned workers have access to whatever they need to make sure that our products evolve with the new developments in the industry. Some of the new products underway include dried fruits entering the market as mixes and among other products. These products are more developed than the ones in the market as they are sweetened, flavored, enriched with vitamins. We also have new frozen fruit products coming in a package that contains mixes of various fruits.

Personnel Needs in Operations.

The Company has several 15 employees, which includes the manager and assistant manager.

  1. The manager will work to oversee all the Company’s operations while being assisted by the assistant.
  2. Two quality control officials are in charge of ensuring that the products perfectly fit our clients’ needs.
  3. Two drivers take care of deliveries while being escorted by one associate, each of those whose work is to help in loading and offloading the products.
  4. Two security officials are at the gate of the premises to take care of the security measures.
  5. One technician who takes care of the Company’s machines and technical issues.
  6. The remaining five employees are engaged in the processing room, where much of the work is done to ensure that customer orders are met.

References

Persistence Market Research. (2021). Food Processing Ingredients Market: Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 – 2028. Persistence Market Researc 

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