Strategic Plan

For this assignment, you will need to choose a company that you have familiarity with or knowledge of their corporate structure and strategies. You may choose to use a current or former employer as the basis for this assignment.

 

Directions:

 

Develop a strategic plan for your chosen company based on their corporate mission and objectives.  Follow the six step plan/process for strategic planning.

 

Strategic Planning

Step 1: Establishment of Mission, Vision, and Goals

Step 2: Analysis of External Opportunities and Threats

Step 3: Analysis of Internal Strengths and Weaknesses

Step 4: SWOT Analysis and Strategy Formulation

Step 5: Strategy Implementation

 

Step 6: Strategic Control

 

 Take each step and describe how you will apply it to your chosen organization’s situation.

 

i. Situational analysis

ii. Alternative goals and plans 

iii. Goal and plan evaluation

iv. Goal and plan selection

v. Implementation

vi. Monitor and control

 

Synthesize these steps and explain how your plan will help the organization achieve its goals.

 

Describe how the plan benefits the organization in its overall strategic planning process.

 

Create at least one graphical chart which visually illustrates your strategic plan.

Your plan should be in the form of a professional 6-8 page paper.  Provide a title page, introduction summarizing the details of the organization and the scenario, each of the 4 required elements above, a conclusion and reference page. Use at least three outside resources in preparing your plan, one of which should be your text book.

 

 

Assignment 1  Grading Criteria
Maximum Points
Develop a strategic plan following the six step process and applying it to your organization’s overall goals.
72
Synthesize the six steps and explain how your plan will help the organization achieve its goals.
68
Describe how the plan benefits the organization in its overall strategic planning process.
60
Create at least one graphical chart which visually illustrates the strategic plan.
36
Writing Components (20%)

Organization (16 points): Introduction, Thesis, Transitions, and Conclusion

Usage and Mechanics (16 points): Grammar, Spelling, and Sentence Structure

APA Elements (24 points): Attribution, Paraphrasing, and Quotations

Style (8 points): Audience, and Word Choice

64
Total:
300

 

 

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