For this assignment, you will need to choose a company that you have familiarity with or knowledge of their corporate structure and strategies. You may choose to use a current or former employer as the basis for this assignment.
Develop a strategic plan for your chosen company based on their corporate mission and objectives. Follow the six step plan/process for strategic planning.
Step 1: Establishment of Mission, Vision, and Goals
Step 2: Analysis of External Opportunities and Threats
Step 3: Analysis of Internal Strengths and Weaknesses
Step 4: SWOT Analysis and Strategy Formulation
Step 5: Strategy Implementation
Step 6: Strategic Control
Take each step and describe how you will apply it to your chosen organizationâ€™s situation.
i. Situational analysis
ii. Alternative goals and plans
iii. Goal and plan evaluation
iv. Goal and plan selection
vi. Monitor and control
Synthesize these steps and explain how your plan will help the organization achieve its goals.
Describe how the plan benefits the organization in its overall strategic planning process.
Create at least one graphical chart which visually illustrates your strategic plan.
Your plan should be in the form of a professional 6-8 page paper. Provide a title page, introduction summarizing the details of the organization and the scenario, each of the 4 required elements above, a conclusion and reference page. Use at least three outside resources in preparing your plan, one of which should be your text book.