St Johns University Wk 6 Spo

Step 1: Click Here to first listen/watch WEEK #6 VIDEO MESSAGE

Step 2: See below for Week #6 Weekly Assignments (ALL are due by Noon on Sunday 3/14)

Step 3: Keep an eye on those BIG 6 SEMESTER ASSIGNMENTS deadlines! This week you are researching and finding some potential Online Events to attend. Here is a great example here: https://emsummit.eventmarketer.com/

WEEKLY ASSIGNMENTS (30 Points total per week)

1. TOPIC OF THE WEEK ASSIGNED READING (10 Points) (Due by Noon on Sunday 3/14)

Intro: This week we dive into specific SPORTS MARKETING STRATEGIES.


Part 1: Click Here for Article #1 about “7 Unbeatable Sports Marketing Strategies”

Part 2: Follow Up Reading Completion Email: Compose an email that contains the following:

a) Subject Line: Week #6 Reading

b) In the body of the email, answer the following questions

1. In your own words, choose 3 of those strategies that stand out to you and tell me about them? (summarize those 3 strategies in 3-5 sentences.)

2. Explore a variety of different sports teams/leagues/organizations to find examples of how they are implementing these strategies. Find 3 different examples from 3 different teams/organizations/companies. Share a link or screenshot to each example and also summaries in 3-5 sentences what strategy they are using. You can find this info by looking at team websites, articles, social media pages, podcasts, etc…….

2. TOPIC OF THE WEEK RELATED ASSIGNMENT (10 points) (Due by Noon on Sunday 3/14)

Intro: There are many more other MARKETING strategies that are applicable to sports. This week you will investigate more for this part of your weekly assignments.


Part 1: Click Here for an Article #2 that has 52 Marketing Strategies.


Part 2: Compose an email to me containing the following:

a) Subject Line: Week #6 Related Assignment

b) In the body of the email, answer the following questions:

1. Give me a bulleted list of 10 Strategies NOT mentioned in the first article you read this week that you would be interested in learning more about?

3. MULTIMEDIA ASSIGNMENT OF WEEK (10 Points) (Due by Noon on Sunday 3/14)

Intro: The video this week keeps the focus on Sport Marketing Strategies.


Part 1: Click Here to access a youtube video on Sport Marketing.


Part 2: Follow Up Multimedia Completion Email: Compose an email that contains the following:

a) Subject Line: Week #6 Multimedia

b) In the body of the email, answer the following questions:

1.What are the 3 steps mentioned in the video?

2. How does the video define fans at approximately the 0:30 time mark?

3. What are the 4 Tiers in Step #2?

4. What is the goal with Tiers 2,3 and 4?

5. How do people get moved from Tier to Tier?

6. At approximately the 1:43 mark, what are the three questions you can ask to determine if an offer would be successful?

7. For Step #3, what does KPI stand for again?

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