SPHE413 Sports Marketing

I’m trying to study for my Marketing course and I need some help to understand this question.

Please define target marketing and describe how sport marketers determine one or more target markets for a sport business.

Then, define positioning and describe how to develop a positioning strategy for a produce and a consumer market.

Lastly, select an existing sport product in the industry (examples include sports equipment and sporting events) and briefly describe what target market fits best and how you would position this product in the sports industry to maximize marketability.

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