Sofia University Marketing St

Writing Prompt

Strategy evaluation is important because organizations face dynamic environments in which key external and internal factors often change quickly and dramatically.

-how is your business case progressing?

Assignment Rubric

Please carefully review the rubric below before you begin so that you are keenly aware of the expectations for this assignment.

Rubric

Research Paper Rubric (1)

Research Paper Rubric (1)

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeResponsiveness and RelevanceCompletely responsive and relevant to assignment, instructions, stated requirements. Includes all required sections.

20 pts

This criterion is linked to a Learning OutcomeThesis/PurposeIdentifies a relevant research topic and a clear thesis that provides direction for the paper. Thesis clearly and concisely states the position, premise, or hypothesis and is consistently the focal point throughout the paper. Concepts and terminology are clearly understood and used appropriately.

20 pts

This criterion is linked to a Learning OutcomeAnalysisDemonstrates clear understanding and careful analysis of the research topic, thesis, and content of the research. Displays critical thinking by comparing and contrasting perspectives, considering counter arguments or opposing positions, and drawing original and thoughtful conclusions. Reasoning and logic are sound.

20 pts

This criterion is linked to a Learning OutcomeResearchProvides compelling, accurate, and substantive evidence to support in-depth the central position beyond assignment requirements. Depth and breadth of research is strong. Research sources are highly relevant, accurate, and reliable and add to the strength of the paper. Appropriately and correctly cites sources.

20 pts

This criterion is linked to a Learning OutcomeClear and Well-organized WritingEach paragraph has a central idea; ideas are connected and paragraphs are developed with details; paper is easy to read and flows naturally in an organized way. Ideas are clearly connected and make sense.

10 pts

This criterion is linked to a Learning OutcomeGrammar/Syntax/Formatting MechanicsWell constructed using standard English, characterized by elements of strong mechanics and basically free from grammar, syntax, punctuation, usage, and spelling errors.

10 pts

Total Points: 100

Textbook Readings
Chapters 1- 9 of assigned textbook
General Resources
Haefner, C. (2018). Sofia University writing & style handbook download[PDF file].
Labaree, R. V. (2019). Organizing your social sciences research paper: 11. Citing sources. Retrieved from https://libguides.usc.edu/writingguide/citingsourc… (Links to an external site.)
Labaree, R. V. (2019). Organizing your social sciences research paper: 2. Preparing to write. Retrieved from https://libguides.usc.edu/writingguide/preparingto… (Links to an external site.)
Labaree, R. V. (2019). Organizing your social sciences research paper: 10. Proofreading your paper. Retrieved from https://libguides.usc.edu/writingguide/proofreadin… (Links to an external site.)
Lieberg, C., Patterson, J., Schwartz, A., Marks, J., & Frisoli, S. (2017). Chapter 12 Writing and Language: Standard English Conventions download. The Official SAT Study Guide (pp. 121–130). New York: The College Board.
NC State University Libraries. (n.d.). Videos and interactive guides. Retrieved from https://www.lib.ncsu.edu/tutorials/ (Links to an external site.)
Purdue Online Writing Lab. (n.d.). APA style. Retrieved from https://owl.purdue.edu/owl/research_and_citation/a… (Links to an external site.)
Purdue Online Writing Lab. (n.d.). ESL students introduction. Retrieved from https://owl.purdue.edu/owl/english_as_a_second_lan… (Links to an external site.)

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