Research a product or service and develop a sales pitch strategy highlighting the key attributes of the product or service.

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Purpose

Research a product or service and develop a sales pitch strategy highlighting the key attributes of the product or service.

Description

Identify a product, brand, or service that has been recently launched in the marketplace.

Scenario: You have been hired by the company as a regional sales representative. Your objective is to develop a five minute sales pitch that will help you grow the brand and maximize profit margins. Once you have developed your sales pitch, create a video that can be used for mass distribution.

When developing your sales pitch video please consider the following:

  • Provide a brief overview of the product, brand or service. Introduce the audience to what the product or service actually does.
  • Your sales pitch should focus on accentuating the key attributes of the product, brand or service. For instance, “this new sports drink is rich with essential vitamin” or “this new athletic apparel is designed with moisture wicking technology”
  • Consider your target market, you should provide specifics regarding the demographic the product, brand or service is geared towards

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