Mrkt-601 Case Study

Need help with my Marketing question – I’m studying for my class.

Case Assignment 1

P&G Japan:

The SK-II Globalization Project In this case assignment, you need to answer the following questions:

1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?

2. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations?

3. Which of the three market options should Paolo DeCesare recommend to the GLT?

Words: Max 1,000

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