Need help with my Marketing question – I’m studying for my class.
Case Assignment 1
The SK-II Globalization Project In this case assignment, you need to answer the following questions:
1. As Paolo DeCesare, what factors do you need to consider before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)?
2. Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations?
3. Which of the three market options should Paolo DeCesare recommend to the GLT?
Words: Max 1,000