Omnichannel retailing enforces a seamless, consistent shopping experience for consumers. Berman & Evans (2017) detailed how Home Depot has mastered the omnichannel retail strategic marketing activity by allowing consumers to have a successful retail experience.
For this discussion, select another company that has a strong omnichannel retailing strategy. Discuss the company’s strategy and why it is effective based on current research and information.
Your post must be well written and formatted according to the requirements in the CSU-Global Guide to Writing and APA Requirements (Links to an external site.). Include at least two substantive posts to classmates by Sunday. Respond to two or more of your classmates’ postings in any of the following ways:
- Build on something your classmate said.
- Explain why and how you see things differently.
- Ask a probing or clarifying question.
- Share an insight from having read your classmates’ posts.
- Offer and support an opinion.
- Validate an idea with your own experience.
- Expand on your classmates’ posts.
- Ask for evidence that supports the post.