modify articles part of marketing plan 1

We are writing a marketing plan about Wal-Mart in Sweden. Now that Sweden does not have Wal-Mart, we want to expand it to Sweden. we have completed the background and possibilities of Wal-Mart expansion to Sweden, as well as SWOT analysis. and my part is Target Market Strategy and Product Positioning. the professor said that I wrote too broadly, I hope that you can help me modify it more specifically. The red font is a short comment by my professor.

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