MKT/435: Consumer Behavior Wk 5 Team – Global and Online Marketing Strategy Presentation

Need help with my Marketing question – I’m studying for my class.

Assignment Content

  1. Resources:
    Consumer Behavior: Building Marketing Strategy, Ch. 15,
    Global and Online Marketing Strategy Grading Guide

    Utilize the same product/service that your team chose for Week 3.

    Prepare a 2-5-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

    Include the following in your presentation:

    • Review how you will incorporate at least four of the following international considerations into your decision to enter this country:
      • Is the geographic area homogeneous or heterogeneous with respect to culture?
      • What needs can this product/service or a version of it fill in this culture
      • Can enough of the people needing the product/service afford it?
      • What values or patterns of values are relevant to purchase and use of the product/service?
      • What are the distribution, political, and legal structures for the product/service?
      • In what ways can we communicate about the product/service?
      • What are the ethical implications of marketing this product/service in this country?
    • Develop a strategy to initiate and maintain an online community and social network.

    Format your presentation consistent with APA guidelines.

    Submit your assignment.

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