Marketing Strategy and Implementation

Continue with the case study of Groupon.

Write a 3-5 page paper/analysis on your chose case study (Groupon) where you consider the Marketing Implementation Strategy and the Evaluation and Control sections for your chosen case study.

Consider these elements as you write your paper:

Marketing Implementation

  • Structural Issues
  • Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)

Evaluation and Control

  • Formal Controls

  • Informal Controls
  • Implementation Schedule and Timeline

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