I’m studying for my Business class and need an explanation.
Part 2: Select an article located in the Expert Journal of Marketing (an Open Access Journal) located at: http://marketing.expertjournals.com/articles/ and find an article that interests you. Create a 7-10 slide narrated presentation that takes the research data in the article and presents it in a usable format to the Board of Directors at a business that could use the research from the article.
You will need to identify the industry and any company you think would benefit from the research. Briefly explain why you think this research applies to this company. This information should not take more than one slide.
Outcome 5. Identify and focus on the perspectives of stakeholders (the marketing research firm, the client, respondents and the general public) using data analysis techniques.
Outcome 7. Understand how professional marketing firms conduct data research.