Marketing discussions

There are three discussion topics. You will respond to two total topics. Choose one of the first two topics (1 &2) and the second topic will be Topic 3 Case Study.

TOPIC 1: Connecting with Customers

PROMPT: Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?

Young woman reading a book lying on the grass.

Bymuratdeniz / E+ Collection / Getty Images

TOPIC 2: Perceptual Map

PROMPT: Create a perceptual map for these major theme parks: Walt Disney World, Universal, Six Flags, Busch Gardens, and Cedar Point. You determine the primary factors to place on the X and Y axis and how they are likely positioned by consumers. Describe your map, why you chose each factor for X and Y, and whether you feel these companies have a clear space in the minds of consumers. Upload an image of your map for your peers to review. (This can be a simple Word document with basic x and y axis lines, or you can use another software program and save your image as a .jpg to be added here. It should be limited to Word, .jpg, or .pdf files to ensure others can view it. It is best to paste it within the response.)

Two women friends riding an amusement park ride.

MStudioImages / E+ Collection / Getty Images

TOPIC 3: Branding and Positioning

PROMPT:Case Study: Coke vs. PepsiThis case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs. Pepsi: 100 Years of Contention

  • Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products?
  • Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.
  • How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?

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Marketing ( Discussions)

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

Discussion: Declining Markets

After reading Chapter 10…

Take a look at Exhibits 10-12 and 10-13 . In your own words, give us an example of applying one strategy for a declining market to a product and market of which you are aware and support this with the objectives suggested for each strategy.

Write a post of about 300 words, and respond to as many posts of others that you can.

Discussion: Digital and Social Markets

After reading Chapter 11, think about this.

Entrepreneurs now have to consider what their customers will need not only today but tomorrow, and also where their customers will be willing to consume. in your own words, suggest an opportunity in one of the four business types (B to B, B to C, etc.) and why you think it might be successful.

Write a post of about 300 words, and respond to as many posts of others that you can.

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