marketing assignment 49

M1 Assignment 3 Submission

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Assignment 3: Target Market Assignment

By the due date assigned find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.

Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?

Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.

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Assignment 3 Grading Criteria Maximum Points
Defined target segments in global terms.

20

Discussed which specific target markets will likely purchase the product.

30

Analyzed the potential or actual ethical problems of targeting specific groups for a particular product and discuss the consumer’s considerations when deciding to purchase the product.

35

Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. Included a copy of the advertisement or described the advertisement in detail.

15

Total:

100

M2 Assignment 2 Submission

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Assignment 2: Case Study

By the due date assigned read the following case study and prepare a paper which addresses the following:

You have been painting as long as you can remember—primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.

Before you can start selling to a wider audience you need to prepare a 5- to 7-page paper to:

  • Discuss the demographics and psychographics of your target market.
  • Discuss the possible needs and goals of your potential consumers.
  • Analyze the following aspects:
    • dogmatism
    • social character
    • need for uniqueness
  • Discuss how the above issues contribute to your marketing efforts.

Be sure to cite your references in the APA format.

Submit your assignment to the Submissions Area.

Assignment 2 Grading Criteria Maximum Points
Discuss the demographics and psychographics of your target market.

30

Discuss the possible needs and goals of your potential consumers.

30

Analyzed and discussed the following aspects: dogmatism, social character, and need for uniqueness contribute to your marketing efforts.

30

Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format.

10

Total:

100

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