Marketing 2

Female fans are becoming power players in football, making up 45% of all fans and one third of all ticket holders. The National Football League is targeting this important fan base with fashionable fan wear and advertising in women-focused magazine

https://sso.nbclearn.com/secure/playcuecard.do?si=psu.edu&cuecard=66672

Do you agree with this strategy? Explain why or why not.

 

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