MAR 4400 Penna State Universi

Please use the Actions

to guide you in gathering the information you need and drafting your responses.

The learning objective of this individual project is for you to explore the role of sales within an organization. You will distinguish between the types of sales jobs in B2C and B2B, explore the most common selling activities which salespeople perform within each type, and recognize differences by industry. You will also explore job requirements, salaries, benefits and advancement opportunities within the field of sales. This project will:

  • Introduce you to the professional and business world in various industries
  • Increase your knowledge of sales career options
  • Improve your ability to make better career decisions
  • Start connecting in LinkedIn with companies you are interested in exploring further.
  • Encourage you to plan future courses based on future goals

Your exploration will consist of researching the sales profession at at least seven (7) of the companies that sponsor the Global Sales Program download– $10 points each – . You might submit up to 3 additional companies at $5 points each. These might count as Bonus points at the end of the semester.

A list will be provided to you on the first day of class. The research will consist of:

  1. Visiting the company website and gathering information about the company’s customers, products/services and overall value propositions;
  2. Connect with LinkedIn to at least one person working for each company.
  3. If a Global Sales Lab Training Room sponsor, you might want to try visiting the room in the Sales Lab;
  4. Identifying a sales position within the company and analyzing the job description, which includes job requirements, salary, benefits and overall responsibilities; and
  5. Synthesizing your findings into the key lessons learned in the research.

You will use the Microsoft Word Part 1 Template to guide you in formulating your submission. Be sure to review the template before you begin your research, so you know what you are looking for in your exploration process. Check the Assignments section in Canvas for details.

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