Spectrum of Strategies for Delta Airlines
Price Waterhouse/Cooper is an international consulting firm. Let’s assume that you are the team leader of the company’s strategic planning department. Write a letter to the chief executive officer of Delta Airlines (a client company) describing in detail the entire spectrum of strategies (i.e., all possible business strategies) that the Airlines company could explore in the long-run, say, in 10 years in order to achieve sustainable growth and prominence. Keep in mind that Delta Airlines is a single business striving to become multi-market, multi-technologies, and multi-product/service company.
In your letter, (i) list the strategies first, and (ii) then explain them.
- Write at least two single-spaced, type-written paper to address the issue at hand.
- Attach to the paper a cover page that includes the title of the paper, your name, course name and section, semester and year, University and College, and instructor name.