Management of Amazon Inc Web

Web-Based Research (WBR) Paper:  Each student will write a brief paper using web-based research on a company of their choice (i.e., any company with a website [i.e., public, private, for/non-profit]).  Requirements and grading of the WBR are noted below.  The WBR Paper is worth 10% of the total course grade

.?The primary source of your paper should be the company’s own website for the company of your choice.  A “Google search” about the company is not the same – the objective here is for you to review information that the company shares online to better understand the company’s operations.  This approach might be something you would likely do if you had the opportunity to interview for a job with that company, in order to better prepare for an interview.  Research beyond the company website and our text is not allowed – this is your opportunity to learn critical skills to align your school work and learnings with application in the “real world.”

?Formatting, grammar, and overall quality (20%):  The paper should be one-page, single spaced with 12-point Times New Roman font with a one-inch margin (papers longer or shorter than one page will be penalized).   Place your name and Course Sequence number in the header of the paper.  Please DO NOT use a coversheet.  The paper must be well written in paragraph format and should be both spell-checked and clarity-checked.  Spelling errors, poorly structured thoughts, and grammar mistakes will be penalized. Papers submitted in bullet point format will also be penalized. 

?Company information (20%): The paper must include the name of the company, description of the business, primary goods/services, location of headquarters, the internet address and why you selected this particular company.  You should not select a company where you previously or currently work. 

?Two (2) Operations Management topics as listed in the course schedule (40%):  If only one OM topic is addressed, the student will be penalized by 20% on the WBR paper score.  Some examples of past topics used are: 

What is the company’s approach to outsourcing and/or offshoring?

What type of forecasting & scheduling practices does the company use?

What are the competitive dimensions / strategies that form the competitive position of the company? 

What type of production and/or service processes does the company utilize? 

How has the company incorporated lean, TPS, and six sigma principles into the culture?

What are the company’s order qualifier(s) and order winner(s)?

What is the company’s approach to sustainability? 

Any other operation management topic covered in this course… 

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