For the HBR course pack I choose the GasBuddy Study case: GasBuddy: Fueling Its Digital Platform for Agility and Growth GasBuddy is an established app-led company in the travel app industry. They are facing competitive pressure that has led a new management team to make changes across areas of culture, digital platform, and product line; these changes are tested during the events of Hurricanes Harvey and Irma
Using the HBR coursepack case study you selected in Module One, you will develop three deliverables for your final submission. Milestone One, the executive proposal, is the first deliverable. In Milestone Two, your project plan and system design will be submitted together. These deliverables will be used to direct the implementation effort in your next course, IT 420. If the scope of your planned project is not fully implementable due to constraints on time and resources, you will need to prepare to deliver at the end of the next course a prototype, simulation of the information system vision, or a detailed projection of what the fully implemented system would look like. This projection of a fully implemented system is expected to be much more detailed than a system design.
Specifically, the following critical elements must be addressed:
I. Project Proposal. The project proposal should contain enough detail so that relevant stakeholders (who will vary depending on your selected case study) can determine if the proposed solution is feasible and will address the needs or gaps in the current operating environment. The following sections should be included:
- Problem Statement: Craft a clear, accurate problem statement that highlights the information technology-related aspects of the challenges you are facing.
- Significance: Analyze the significance of this problem and what a solution could mean to you, the company or group, and the discipline or area of interest within information technology. In other words, describe the significance that this project has to your discipline or area of interest within information technology and your development as a practitioner. This will be your chance to sell this project idea so that it is exciting for your imaginary stakeholder audience, and also for your real-world instructor, peers, and potential employers.
- Objectives: Describe the scope, goals, and objectives of your project. If you are addressing only a part of the overarching problem, state this in this section. Make sure that your objectives are reasonable (i.e., could be accomplished without exorbitant resource usage, an irrational timeline, etc.).
- Deliverables: Propose your overall solution, highlighting the key deliverables that you will create to solve the problem or challenge the statement.
- Methodology: Establish the methodology and techniques that you intend to use throughout the design phase of your project, with support as to how each is appropriate for the situation.
- Risks: Analyze the problem and your own solution proposal to highlight any risks that may prevent successful completion of your solution design. Include risks that result from the project not fulfilling the objective to solve the information technology problem. In other words, what risks are present and how would they impact the potential for a successful information technology solution?