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Intro to data mining ITS – 632
For this project, select an organization that has leveraged Data Mining technologies in an attempt to improve profitability or to give them a competitive advantage.
Research the organization to understand the challenges that they faced and how they intended to use Data Mining to overcome their challenges. The paper should include the following sections each called out with a header.
• Company Overview: The section should include the company name, the industry they are in and a general overview of the organization.
• Challenges: Discuss the challenges that limited their profitability and/or competitiveness and how they planned to leverage Data Mining to overcome their challenges.
• Solution: Describe the organization’s Data Mining implementation and the benefits they realized from the implementation. What was the result of implementing Data Mining? Did they meet their objectives for fall short?
• Conclusion: Summarize the most important ideas from the paper and also make recommendations or how they might have achieved even greater success.
The paper must adhere to APA guidelines including Title and Reference pages.There should be at least three scholarly sources listed on the reference page. Each source should be cited in the body of the paper to give credit where due.
Per APA, the paper should use a 12-point Time New Roman font, should be double spaced throughout, and the first sentence of each paragraph should be indented .5 inches.
The body of the paper should be 3 – 5 pages in length.
The Title and Reference pages do not count towards the page count requirements.