Internationalisation of IKEA to New Zealand

1) Overview of the company (IKEA)
2) Scan of the region (Oceania)
3) Pestel analysis of the target country (New Zealand)
4) Country of origin issues

Main Body:
1) PESTEL analysis (New Zealand)
2) Industrial analysis.
• Porter’s 5 forces
• SWOT analysis of ( IKEA)

3) Market entry strategy
– Uppsala Model
– Internationalisation
– Market entry mode (Compare)
– Etc

Sum up the discussion

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