Identify a company (other than Walmart) that has pursued one or more of the strategies of cost leadership, differentiation, and focus.

Identify a company (other than Walmart) that has pursued one or more of the strategies of cost leadership, differentiation, and focus.  Explain which of the three strategies was pursued, assess how the strategy was implemented, and summarize the outcomes of the choice and implementation.  Evaluate whether you believe the company chose the correct strategy.

 

NOTE: Integrate concepts from the course textbook, and use only authored websites, academic journals, and professional journals in your response, such as BusinessWeek and The Wall Street Journal. Be sure to include a citation or URL for each source of your information.

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