How to Conduct an internal and external environmental analysis

How to Conduct an internal and external environmental analysis

Conduct an internal and external environmental analysis for your proposed business.

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Discuss with your Learning Team the forces and trends below that must be taken into consideration while developing a strategic plan. Given today’s business environment and each Learning Team members’ selected business idea, provide a list of the lessons learned from your Learning Team’s discussion for each of the items listed below. Use this discussion to complete this assignment.

Create a SWOTT table summarizing your findings.

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Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

• External forces and trends considerations:

o Legal and regulatory
o Global
o Economic
o Technological
o Innovation

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o Social
o Environmental
o Competitive analysis

• Internal forces and trends considerations:

o Strategy
o Structures
o Processes and systems
o Resources

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o Goals
o Strategic capabilities
o Culture
o Technologies
o Innovations
o Intellectual property
o Leadership

Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

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• Include economic as well as legal and regulatory forces and trends.
• Critique how well the organization adapts to change.
• Analyze the supply chain operations of the organization.
• Identify issues and/or opportunities:

o Identify the major issues and/or opportunities that the company faces based on your analysis above.

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o Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
o Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Format your paper consistent with APA guidelines.

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