Task Name: Phase 2 Individual Project
Deliverable Length: 5–7 page APA paper, including at least 2 scholarly references

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday,

2:00 p.m. and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

  • Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
    • How is the product perceived?
    • How do individuals respond to the campaign?
    • What are the anticipated consequences of the campaign, if any?




  • Explore the interactions between psychology and the many forms of media available.
  • Examine the ways that individuals perceive, interpret, use, and respond to information and images in mass media.

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