I don’t understand this Marketing question and need help to study.
The topic proposal should be 2-3 paragraphs identifying the current issues facing the marketing discipline that you wish to study. This paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.
Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided. Use at least ONE reference.No more than 20% of your paper should be quotes or copy and pasted material from sources. More than 80% of your submission should be your original thoughts and evaluation.
Avoid wikis, blogs, tweets, videos, dictionaries, and encyclopedias as outside references – use Masters-level sources like the Journal of Marketing or the Journal of International Business – No wikis, prezis, slideshares, dictionaries, encyclopedias, videos, interviews, & podcasts allowed as references – only scholarly written sources from well-respected sources.