Evaluating the Marketing Mix

Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc. Your job will be to perform the daily tasks of a marketing manager.

The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business. Write a 3–4 page memo to the CEO of Home Essentials, Inc. detailing what you think the problem has been and what you think contributes to the problem and recommend a solution addressing the 4 P’s in your response. Your solution can have multiple steps or considerations.

See Rubric below for Assignment details. When you are ready, submit your paper in APA format and citation style to




Kaplan University W
riting Center Resource Library
Writing a Business Memo
May 2011
© 2011, Kaplan University Writ
ing Center, All Rights Reserved
Example Memo
April 25,2011
Academic Advisors; Susan
Campbell; Darleen Harding; James Russell
Kimberly Sullivan
New Communications Degree Training
We are pleased to announce the addition of a new technical communication degree in the School of
Humanities. All academic advisors are required
to attend
the training session on Monday, May 2, 2011
at 10:00 AM ET in the Laguna Conference Room.
The Bachelor of Science in Technical Communication is a new degree program that will be launched May
15, 2011
in the School of Humanities. Because this degree is new and many faculty and staff are
unclear as to what this program is about, as well as career opportunities for graduates with this degree,
Kimberly Sullivan
will conduct an hour
long training that wil
l give you information about the degree
career options. Please plan on attending this training. One make up session will be given on
Wednesday, May 4, 2011
at 10:00 AM ET in the Laguna Conference Room for those employees that are
out on Monday.
you have any questions or concerns about this new degree program or the training, please contact
Kimberly at x123 or


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