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Earlier this week you signed up to two email lists, becoming a permission-based contact for two companies of your choosing, and now it’s time to report back.
Based on your experience and reflecting on the content discussed throughout the lesson:
- What are your initial impressions on how the company handled communicating with you as a high-quality lead?
- How effective is their approach? Please describe it.
- Are they utilizing content or other incentives to incentivize acquisition and nurture? If so, how?
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