Discussion 6.1: Communities and Permission-Based Contacts

I need help with a Business question. All explanations and answers will be used to help me learn.

Many companies and brands are successfully leading existing communities. Take Patagonia, for instance, purposefully nurturing a community of outdoor lovers through the funding and support of grassroots activism and the championing of environmental campaigns. Or LEGO, engaging all LEGO enthusiasts out there via initiatives such as LEGO Ideas, where members can submit ideas for new LEGO sets—projects can get approved for production and make it to store shelves, like the now sold-out Beatles Yellow Submarine set!

In this week’s discussion, we’re going to look more closely at communities.

  1. Identify two existing communities, preferably music focused (but others are okay!), and share how specific companies are nurturing these communities.

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