Creating a Press Release

I need an explanation for this Business question to help me study.

    • In a departure from its normal business operations, Apple has recently teamed up with a bio-tech company to investigate the possibility of cloning human organs. You have been tasked with creating a press release to make this decision public and get ahead of any negative press. Compose a statement to the press to explain Apple’s decision and mitigate potential negative reactions.
    • What is one public response to Apple’s news that you would anticipate? Do you think that your classmate successfully mitigated this response? State your reasons why or why not. If you do not think your classmate mitigated the public response enough, how would you modify the release to compensate?
    • A paragraph is NOT a press release. Press releases have distinct elements that are required. If your company wants free publicity, the company must send the editor a genuine press release. To learn how to write a press release, please click on this link:

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