Columbia College Product Life

I’m working on a Marketing exercise and need support.

1.😎

DQ (P) – Discussion Question 1 – (PDQ directed at upcoming PA) Graduate Level

Prior to reading this DQ, please read the PA 2 assignment and understand what the

assignment is asking you to complete. Once you have an understanding of the PA 2

assignment, please continue to the paragraph below to complete DQ1.

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic

journal database, research six (6) peer-reviewed articles that can be used to answer your

upcoming PA 2 assignment. Your discussion should summarize the articles in such a way that

it can justify any arguments you may present in your PA 2 assignment and should be different

from the abstract. In addition to your researched peer-reviewed article, you must include an

example of the article researched as it is applied by industry (company, business entity, and so

forth).

Please note: This article summary should not be the only article researched for your PA 2

assignment. You may (and should) have several other articles researched to fully answer your

PA 2 assignment. The concept of this DQ is to allow students to be proactive in the research

necessary to complete this assignment. You may use your article summary, partially or in its

entirety in your PA 2 assignment.

Important: Please ensure that your reference for the article is in correct APA format, as your

reference in your discussion post. Depending on which electronic database you use, you

should see a “Cite” selection for your article. In addition, there should be a variety of articles

summarized and as such, students should have different articles summarized. Your summary

MUST include ALL of the following in your DQ post (include every item in the bullet list below,

or you will not receive full credit):

Do these in order:

● In correct APA format, write the Reference of the article.

● Clearly state what the article is about and its purpose.

● Describe how you will use it in your upcoming assignment.

● Repeat for a total of six (6) peer-reviewed sources.

2. 😎

In 3-5 pages consider the four (4) stages of the product life cycle (introductory, growth,

maturity and decline), define your marketing objectives under each one of the four stages, and

explain how you will use the marketing mix to create your marketing strategy under each one

of the four stages. Don’t forget to consider the level of competition under each stage before

you develop your strategy.

Remember, you must have at least six (6) peer-reviewed sources plus the textbook

3. Discusses the importance of being “nimble” in all aspects of a firm’s operation – that is, to be in

a position to be maximally flexible, adaptable, and speedy in response to change.

● Identify two firms in two different industries that you believe exhibit a nimble nature in

their operations.

● What specific evidence leads you to believe these firms are nimble, especially in their

channel and supply chain activities?

In a word, answer 1,2 and 3. 1&3 are discussion question, 2 is a paper.

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