Choose a social marketing campaign that is working to bring awareness regarding a health condition or problem. Examples include the TRUTH campaign, the American Heart Association Red Dress campaign, or others that present a specific audience with a specific health issue.
Briefly describe the four P’s (product, price, place, and promotion) of the marketing campaign. How does the campaign effectively communicate the risks associated with the health condition they are marketing to their target audience?
Suggest at least two ways the campaign can improve for future success.
Be sure to include a list of credible references to support your response.