This assignment asks you to research and to write a formal business feasibility analysis based on your business innovation, idea or opportunity. It may be a family

business, which you are taking over, a franchise that you are intending to buy or a completely new venture.

This feasibility analysis will then provide a sound basis for your full business plan. The maximum word count for the assignment is 1500 words.

The feasibility analysis should include:
1. The business idea
2. Industry related issues
3. Target market and customer related issues
4. Founder related issues
5. Financial issues
6. Overall business potential

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