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Choose the BEST response.


  • (15)Complete the following Internal Factor Evaluation (IFE) Matrix.

Company: ABC Company

Industry/Market: Thingamabobs

  • (10)According to the Internal-External Matrix, what is Company ABC’s generic strategic zone (Grow & Build, Hold & Maintain, or Divest & Exit)?Explain how you made this determination.

  • (20)Discuss possible positioning, offensive, and defensive strategies that would be consistent with Company ABC’s strategic zone placement?


Read Magretta, Chapter 3, “Strategy: The Logic of Superior Performance”.

Consider the following quotes from the chapter:

Warren Buffet

“Other people want to take our castle away … I reward my managers for building a moat around our castle and then making the moat deeper, wider, and filling it with alligators.”(Magretta, 2012, 81).

David Pottruck

“What do you do when you don’t have a moat?‘I keep trying to move the castle’.”(Magretta, 2012, 82).

Discuss, compare, and contrast the ways in which each of these quotes relate to strategy formulation, strategy implementation, and strategy evaluation.


  • Exam essay format.
  • 1½ -3 pages.
  • Write essay in this document beginning on the next page.

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