As we have seen in Killingsworth’s Appeals in Modern Rhetoric, rhetorical analyses involve asking a number of questions, including: What is a writer’s purpose in writing? What is the author’s intended audience? In seeking to move that audience, how does an author make his or her ideas persuasive, informative, motivational, thought-provoking, or interesting?
To what shared values does the author appeal? Killingsworth also showed us that to produce effective rhetorical analysis, you have to show yourself to be a critical readerâ€”another term is close reader. Your goal is to go beyond the obvious. You want your readers to learn something from your paper.
For your third paper, you will write a rhetorical analysis of Michael Lewis’s Moneyball. The primary question your paper will aIDress: What is the Appeal of Lewis’s book?
As a New York Times National Bestseller and a book increasingly finding its way onto college syllabiâ€”most notably in the graduate coursework of MBA programsâ€”the appeal of Moneyball clearly reaches beyond baseball fans.
Using Killingsworth’s Appeals in Modern Rhetoric as a reference point, your essay should identify the primary values to which Lewis appeals in his best-selling book. Emphasize ways in which Lewis appeals to at least two of the following values:
â€¢ The Body
In analyzing the appeal of Moneyball, your essay will identify at least 2 important values that do not appear on this list. Your paper should feature a thesis that announces your reading of the book, and should use textual evidence and strong critical thinking to develop that thesis.
Your paper should
â€¢ Be no less than 5 pages in length.
â€¢ Incorporate direct quotations and references from Appeals in Modern Rhetoric and Moneyball.
â€¢ Incorporate 2 credible sources drawn from the internet. These sources should illustrate something about the popular appeal and/or rhetorical impact of Lewis’s book. It would be a good idea if the sources represented different perspectives on the bookâ€”you will not have much difficulty finding articles that deliver high praise, strong criticism, or a mixed position on Lewis’s book.
â€¢ Follow MLA style for heading, pagination, internal documentation, and works cited.
Your paper should avoid
â€¢ arguing for or against Lewis’s book
â€¢ relying on extensive summary
â€¢ offering a weak or very general thesis (for example, This is a good book because the author is a good writer.)