APUS Strategic Plan Stellanti

Course Objective: Develop the skills to assess the success of the plan.

  • Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.
  • Demonstrate how to build a competitive advantage through functional level strategy


Prepare a strategic plan that contains the following sections:

  • Executive Summary
  • Company Overview (with NYSE or NASDAQ ticker symbol)
  • Company History
  • Products and or services
  • Operations
  • Vision
  • Mission Statement
  • Corporate Values & Culture
  • SWOT Analysis
  • Competition
  • Management team/Leadership
  • Financial Outlook
  • Strategies
  • Conclusion


  • Paper must be written in flawless APA format using headers, headings, in-text references, reference page, 1′ margins (use template provided below)
  • Make sure you use adequate, credible and reliable APA source citations to support your work.
  • This strategic plan will incorporate what you have learned over the past 7 weeks. Your company selection must be listed on either the NASDAQ or NYSE.
  • Confirm company is via this link  Listing Directory by typing in the company name in the “filter” filed on the left side hitting enter and viewing the “Exchange” (NASD = Nasdaq; NYSE = NYSE) **REVIEW COMPANIES TO AVOID LIST IN PDF BELOW**
  • You may review the sample strategic plans shared in the resource section and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.
  • Review the examples in the resource section of the course prior to submittal.

Important Notes:

  • You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)
  • Your paper should be in essay format; not bullet format.
  • Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).
  • All charts, graphs and pictures are to go in appendix (not a substitute for content)
  • Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**
  • Please make sure you review the below links on what constitutes a paragraph, when to use a comma and the use of 1st person PRIOR to submitting your assignment:
  • APA 7th Edition

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