application marketing campaign

Resource: Guest Service in the Hospitality Industry, Ch. 13

Imagine that you are the marketing team for a new mobile application and are interested in capturing instant feedback from the guests at your service establishment.

Create a flier, webpage, or pamphlet that showcases your mobile application, describes its main features, and briefly explains why an establishment will want to utilize your application.

Prepare a 2- to 3-slide Microsoft® PowerPoint® presentation with speaker’s notes that highlights the key marketing points for your mobile application. Be sure to discuss the following

  • How will you, the marketing team, be able to process and interpret the data that you gather from customers and provide it to the service establishment?

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