Advertising – Crossing The Li

Week 2 Assignment 2 Advertising – Crossing the Line

Advertisements often come into scrutiny. There are critics who say some ads promote unhealthy products to children or other age groups; cigarettes and alcohol are easy targets for this criticism. Another criticism is using celebrities to endorse products when the celebrity does not even use the product. Some people believe the celebrity must use the product in order to endorse it. Other people believe that freedom of speech and freedom of choice override any such criticisms. Still others believe that people and companies have the right to use whatever means necessary to support the business and drive sales.

Instructions

As a business manager you will need to determine just how far you are willing to go advertising your company, products, and services. Locate and examine two advertisements taken from a current web site, newspaper, or magazine. You may also use a television commercial. Prepare a paper that discusses the following points:

  • Identify the purpose of the advertisements and the target market.
  • Do these advertisements meet what you would consider to be ethical standards in advertising? Is there a point/counterpoint(s)?
  • Is there any legal issue, i.e., with the Federal Trade Commission?
  • Assume you are the senior business manager. Share your viewpoint. Would you pull an advertisement if you feel it crossed an ethical line?

Use a minimum of four credible sources with links, which may include this week’s supplemental reading and other sources, to support your findings and conclusions. Please refer to the grading criteria listed below.

Criteria

Ratings

Pts

Content

– Identifies the purpose of the advertisement and the target market.

– Identifies whether the advertisements meet ethical standards in advertising.

– Discusses a point/counterpoint.

– Describes any legal issues.

– Shares personal viewpoint and whether you would pull the advertisement.

80 pts

Full Marks

0 pts

No Marks

80 pts

Use of References

Argument is well supported using a minimum of four (4) credible sources to include textbook.

10 pts

Full Marks

0 pts

No Marks

10 pts

Mechanics

○ Responses are written at the graduate level with proper punctuation, grammar, and mechanics.

○ Follows APA Style.

○ Minimum of four pages in length.

10 pts

Full Marks

0 pts

No Marks

10 pts

Total Points: 100

Reading Assignment

Review these chapters in your textbook for important concepts. Business Ethics: Decision Making for Personal Integrity & Social Responsibility, 4th Edition. NOTE: The Chapter Presentations provide a quick overview of important concepts.

Reviewing the following articles will prove helpful:

The following materials are not required reading but are recommended:

References must have links

Hartman, L. P., DesJardins, J., & MacDonald, C. (2018). Business ethics: decision making for personal integrity & social responsibility (4th ed.). McGraw-Hill Education.

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Advertising – Crossing the Li

Week 2 Assignment 2 Advertising – Crossing the Line

Advertisements often come into scrutiny. There are critics who say some ads promote unhealthy products to children or other age groups; cigarettes and alcohol are easy targets for this criticism. Another criticism is using celebrities to endorse products when the celebrity does not even use the product. Some people believe the celebrity must use the product in order to endorse it. Other people believe that freedom of speech and freedom of choice override any such criticisms. Still others believe that people and companies have the right to use whatever means necessary to support the business and drive sales.

Instructions

As a business manager you will need to determine just how far you are willing to go advertising your company, products, and services. Locate and examine two advertisements taken from a current web site, newspaper, or magazine. You may also use a television commercial. Prepare a paper that discusses the following points:

  • Identify the purpose of the advertisements and the target market.
  • Do these advertisements meet what you would consider to be ethical standards in advertising? Is there a point/counterpoint(s)?
  • Is there any legal issue, i.e., with the Federal Trade Commission?
  • Assume you are the senior business manager. Share your viewpoint. Would you pull an advertisement if you feel it crossed an ethical line?

Use a minimum of four credible sources with links, which may include this week’s supplemental reading and other sources, to support your findings and conclusions. Please refer to the grading criteria listed below.

Criteria

Ratings

Pts

Content

– Identifies the purpose of the advertisement and the target market.

– Identifies whether the advertisements meet ethical standards in advertising.

– Discusses a point/counterpoint.

– Describes any legal issues.

– Shares personal viewpoint and whether you would pull the advertisement.

80 pts

Full Marks

0 pts

No Marks

80 pts

Use of References

Argument is well supported using a minimum of four (4) credible sources to include textbook.

10 pts

Full Marks

0 pts

No Marks

10 pts

Mechanics

○ Responses are written at the graduate level with proper punctuation, grammar, and mechanics.

○ Follows APA Style.

○ Minimum of four pages in length.

10 pts

Full Marks

0 pts

No Marks

10 pts

Total Points: 100

Reading Assignment

Review these chapters in your textbook for important concepts. Business Ethics: Decision Making for Personal Integrity & Social Responsibility, 4th Edition. NOTE: The Chapter Presentations provide a quick overview of important concepts.

Reviewing the following articles will prove helpful:

The following materials are not required reading but are recommended:

References must have links

Hartman, L. P., DesJardins, J., & MacDonald, C. (2018). Business ethics: decision making for personal integrity & social responsibility (4th ed.). McGraw-Hill Education.

Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount

Posted in Uncategorized